Hi! I'm Rachel. I'm a mountain-loving marketer & writer.

I'm a Capricorn, so I love nothing more than a well-oiled machine, and sitting still is not my strength. I love efficiency, but I spend a lot of time smelling wildflowers.

With more than ten years of leadership in marketing and communications, I have developed and executed impactful strategies that resonate across various industries. Leading cross-functional teams, I’ve shaped brand identities and crafted communication strategies that not only define but distinguish. My passion lies in driving marketing campaigns that expand our audience and increase revenue, consistently delivering results that matter.

Skiing, hiking, making pottery, and being with my people and my dog, Chowder, are my favorite things.

Where I shine

Content Strategy

Website Content Design & Management

UX Writing

Project Management

Campaign Management

Copywriting

Product Launches

Branding + Strategy

Skills

  • Klaviyo

    G Suite

  • Figma

    Adobe Creative Suite

  • Qualtrics

    Hubspot

    Google Analytics/ GA4

    Google Tag Manager

  • Microsoft Office

    Asana

    Jira

    Confluence

  • Strategy development & execution

    Copywriting & editing

    Content management (Shopify)

    SEO optimization & writing

    UX writing

    Social media management + strategy

  • Email marketing, basic HTML + QA (Klaviyo, Hubspot, Salesforce)

    Campaign + project management

    Marketing analytics + A/B tests

  • Consumer insight interviews & relations

    Strategic problem solving

    Content strategy

  • English

    Spanish speaker + TEFL/TESL certified

Experience

Rustic Pathways | 2013 - 2015

  • Program manager

  • Global program leader

Rustic Pathways | 2014 - 2019

  • Content & creative direction

  • Campaign management

Indigo Ag | 2019 - 2020

  • Digital branding & content direction

Apollo Neuro | 2020 - 2024

  • Content strategy

  • Copywriting, editorial, and editing

  • Campaign management

Freelance Writing & Content Marketing | 2019 - 2024

I focus on content and editorial services, including copywriting and editing, complemented by robust SEO, content, UX, and branding strategies. My holistic approach to marketing strategy ensures optimal online presence and engagement for brands.

  • Apollo Neuro, 2024

  • Sunrun, 2023 - 2024

  • Food & Wine, 2023 - 2024

  • Momentous, 2023 - 2024

  • Dartmouth, Tuck, 2020 - 2022